Iris > 实例探究 > 彻底改变餐厅定价：数据驱动的成功方法

彻底改变餐厅定价：数据驱动的成功方法

适用功能

关于客户

该客户是一家以一致性而闻名的全球领先连锁餐厅。他们想要一个由强大的方法论和研究支持的数据驱动的定价策略。

挑战

我们的客户是一家全球领先的连锁餐厅，需要一个更精确、更复杂的定价策略，以利用他们收集的丰富客户数据。

解决方案

我们的定价团队从内部和外部定价的角度评估业务，为客户提供有影响力的见解。我们制定了一个四步战略：确定替代方案、进行研究、制定定价策略以及实施和支持选项。

运营影响

The implementation of the new pricing strategy had a significant impact on the client's operations. The data-driven approach allowed the client to make informed pricing decisions, leading to increased confidence in setting future prices. The visibility of the effects of pricing decisions also provided valuable insights that could be used to further refine the pricing strategy. The client was able to exceed their sales growth targets, demonstrating the effectiveness of the new pricing strategy. Furthermore, the support provided throughout the implementation process ensured a smooth transition to the new pricing model, minimizing disruption to the client's operations.

数量效益

Captured over $10MM in pricing opportunities at the end of the 4-month project
Exceeded sales growth targets
Gained the ability to set future prices with confidence through visibility of the effects of pricing decisions