Qlik > 实例探究 > Data becomes a strategic asset: Active Intelligence drives customer experience

Data becomes a strategic asset: Active Intelligence drives customer experience

Qlik Logo
公司规模
1,000+
地区
  • America
国家
  • United States
产品
  • Qlik Sense
  • Google Cloud
技术栈
  • Cloud Computing
  • Data Analytics
实施规模
  • Enterprise-wide Deployment
影响指标
  • Customer Satisfaction
  • Digital Expertise
技术
  • 分析与建模 - 实时分析
  • 基础设施即服务 (IaaS) - 云计算
适用功能
  • 商业运营
  • 销售与市场营销
服务
  • 云规划/设计/实施服务
  • 数据科学服务
关于客户
Rackspace Technology is a leading end-to-end multicloud technology services company. They design, build and operate their customers’ cloud environments across all major technology platforms, irrespective of technology stack or deployment model. They partner with their customers at every stage of their cloud journey, enabling them to modernize applications, build new products and adopt innovative technologies.
挑战
Rackspace Technology was dealing with a chaotic data environment, which was more of a liability than an asset. The business intelligence team was spending more time fact-checking than delivering actionable insights. The company needed to transform its data into a strategic asset that could help it compete better in terms of customer experience. To achieve this, Rackspace Technology established its Global Data Office.
解决方案
Rackspace Technology embarked on an analytics modernization journey, transforming its on-premises environment to Google Cloud and migrating from QlikView to Qlik Sense. The company now has next-generation analytics delivering a 'governed source of fact'. This is driving Active Intelligence across the global organization and user adoption is doubling every month.
运营影响
  • Rackspace Technology now has a governed source of fact, driving Active Intelligence across the global organization.
  • User adoption of the new system is doubling every month.
  • The company has experienced a cultural shift towards becoming a data-driven organization.
数量效益
  • Tenfold improvement in Net Promotor Score (NPS).
  • Ability to predict and act to prevent customer churn.

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