Adverity > 实例探究 > 数据自动化改变七一娱乐集团的工作流程

数据自动化改变七一娱乐集团的工作流程

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适用功能
  • 销售与市场营销
用例
  • 租赁金融自动化
  • 物料搬运自动化
关于客户
Seven.One Entertainment Group 是一家总部位于德国的广告技术行业创新者,为品牌提供跨媒体广告解决方案,帮助其精准接触目标受众。
挑战
七一娱乐集团管理了 100 多个营销活动,涉及孤立的数据源,因此难以快速检查结果,并且缺乏对线上和线下活动策略的准确整体了解。
解决方案
Seven.One 消除了手动流程,并采用 Adverity 实现自动化,将所有数据聚合到一处,自动导入和转换数据,并将其存储在 Google 的 BigQuery 数据库中。这样可以更轻松地访问数据并能够了解与关键绩效指标 (KPI) 相关的绩效结果。
运营影响
  • The implementation of Adverity’s automation solution had an immediate impact on Seven.One Entertainment. The company saved four hours a week on time-consuming data management, freeing up staff to focus on more strategic tasks. Reporting, a crucial element to understand performance, was now significantly faster, thanks to data updates delivered almost instantly. The staff no longer worried about conclusions that may have been based on faulty information, and the stress of adding new platforms and channels into the media mix was alleviated. Overall, Adverity’s solution provided better flexibility to react quickly to changes in ad performance, allowing the group to confidently face any new challenge.
数量效益
  • Saved 4 hours each week due to automation, shifting from manual processes to optimizing campaigns
  • Centralized data, aggregating online and offline information now accessible across the organization
  • Significantly faster, up-to-date reports quickly shared with key stakeholders

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