加强电子邮件营销并吸引订阅者：Curlsmith 的成功故事
技术
- 应用基础设施与中间件 - 数据库管理和存储
- 基础设施即服务 (IaaS) - 云数据库
适用行业
- 教育
- 设备与机械
适用功能
- 销售与市场营销
用例
- 租赁金融自动化
- 物料搬运自动化
服务
- 系统集成
关于客户
Curlsmith是第一个专为卷发打造的美食护发品牌。他们将新鲜的喜爱卷发的食物与厨房橱柜的主食和稀有的有机成分混合在一起，制成优质的卷发产品。
挑战
Curlsmith 需要增强他们的电子邮件营销并捕获更多订阅者和零方数据。他们当前的流程没有提供有关消费者的足够信息。
解决方案
Curlsmith 实施了 Octane AI 测验，以收集有关客户护发需求的零方数据。该测验根据客户的喜好提供个性化的产品推荐和内容。测验被集成到弹出窗口和主页中，并且电子邮件列表根据测验数据进行分段。基于动态内容的电子邮件自动化是根据测验结果创建的。
运营影响
数量效益
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