使用聊天应用程序改善客户服务：克罗地亚 Osiguranje 案例研究
技术
- 分析与建模 - 实时分析
- 网络与连接 - 5G
适用行业
- 金融与保险
- 电信
适用功能
- 采购
- 销售与市场营销
用例
- 时间敏感网络
- 基于使用的保险
服务
- 系统集成
关于客户
克罗地亚 Osiguranje 是克罗地亚领先的保险公司。他们提供不同类型的保险，并希望提高其数字保险品牌 Laqo 的市场采用率。
挑战
为了应对新的消费者行为和趋势，克罗地亚 Osiguranje 决定推出 100% 数字车辆保险选项。然而，保险公司知道，由于保险业是基于个人代理与客户关系的，因此进行数字化转型将是一个挑战。
解决方案
克罗地亚 Osiguranje 使用 Infobip 的 Conversations API 将聊天应用程序添加到其通信组合中。他们将 WhatsApp、Viber 和 Messenger 连接到他们的数字保险品牌 Laqo，从而通过现场代理提供实时客户服务。客户可以通过他们喜欢的聊天应用程序联系客户支持。
运营影响
数量效益
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