Iris > 实例探究 > 与 Felder Felder 一起打造碳纤维高级定制时装:宝马的影响者营销策略

与 Felder Felder 一起打造碳纤维高级定制时装:宝马的影响者营销策略

Iris Logo
技术
  • 传感器 - 自动驾驶传感器
适用行业
  • 服装
  • 汽车
适用功能
  • 销售与市场营销
用例
  • 智能停车
  • 车辆到基础设施 (V2I)
关于客户
宝马是本案例研究的客户。
挑战
宝马希望建立其生活方式信誉并更多地吸引女性。
解决方案
通过利用当前的文化趋势并创造有趣的生活方式内容,Iris 为品牌预热,使其更容易被媒体和消费者接受和吸引。
运营影响
  • The partnership between BMW, iris, and Felder Felder resulted in a unique and innovative solution that not only enhanced BMW's lifestyle credentials but also showcased its commitment to sustainability. The creation of the 'Carbon Dress' out of leftover car parts generated significant buzz in the fashion industry, with coverage on Sky News, BBC, Stylist, Tatler, Telegraph, and Huffington Post. This put a spotlight on the innovation credentials of BMW, making the brand more approachable and desirable to both media and consumers. Furthermore, the project demonstrated a potential future use for waste materials from car companies, highlighting BMW's commitment to sustainability.
数量效益
  • 35 pieces of coverage in top tier fashion and lifestyle publications
  • 54% of the coverage had BMW in the headline
  • 104 million homes reached across the world with a lead fashion story on Sky International

Case Study missing?

Start adding your own!

Register with your work email and create a new case study profile for your business.

Add New Record

相关案例.

联系我们

欢迎与我们交流!
* Required
* Required
* Required
* Invalid email address
提交此表单,即表示您同意 IoT ONE 可以与您联系并分享洞察和营销信息。
不,谢谢,我不想收到来自 IoT ONE 的任何营销电子邮件。
提交

感谢您的信息!
我们会很快与你取得联系。