COTA Plus: Combining public transportation and technology to make a city smarter.
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- COTA Plus
- Via Strategy
技术栈
- Mobile Application
- On-Demand Service Platform
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
- Digital Expertise
技术
- 功能应用 - 车队管理系统 (FMS)
- 功能应用 - 远程监控系统
适用行业
- 运输
- 城市与自治市
适用功能
- 物流运输
- 商业运营
用例
- 车队管理
- 智慧城市运营
- 公共交通管理
- 远程资产管理
服务
- 系统集成
- 软件设计与工程服务
关于客户
The Central Ohio Transit Authority (COTA) is the public transit agency serving the Columbus, Ohio metropolitan area. Columbus is the 14th most populous city in the United States and has been recognized for its innovative approach to urban transportation. COTA's mission is to provide safe, reliable, and efficient public transportation services to the community. The agency has been proactive in adopting new technologies and strategies to enhance its service offerings, particularly in response to changing commuter needs and the challenges posed by the COVID-19 pandemic. COTA's efforts are part of a larger initiative to make Columbus a 'smart city' by leveraging data and technology to improve urban mobility.
挑战
The Central Ohio Transit Authority (COTA) aimed to increase transit coverage and ridership in Columbus, Ohio. Amid the COVID-19 pandemic, there was a need to reevaluate underused fixed routes and analyze which areas could benefit from an on-demand service. The goal was to expand transit coverage and improve service efficiency by replacing and connecting to fixed routes with an on-demand service. This initiative was part of Columbus's broader effort to develop an integrated, first-of-its-kind smart transportation system that would use data, applications, and technology to help people and goods move more quickly, cheaply, and efficiently.
解决方案
In partnership with Via, COTA launched its first microtransit service in July 2019. This service, known as COTA Plus, provides point-to-point and first-and-last-mile transportation in various zones, including Grove City, South Side, Westerville, Northeast Columbus, and New Albany. Riders can book rides through a mobile application or by phone, and rides are free if making a connection to a fixed route service. The service covers 72 square miles across four zones and operates with a fleet of 3 large buses and 13 vans. The hours of service vary by zone, with some areas offering service seven days a week. The service is designed to cater to a diverse rider cohort, including commuters, residents, seniors, and students. COTA Plus has also introduced Via's first fully on-demand bus service in the United States, connecting riders to 19 different fixed routes, 10 of which were added after consulting with the Via Strategy team to address areas affected by the pandemic.
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