消费者洞察助力实现目标
公司规模
Large Corporate
产品
- AnswerRocket
技术栈
- Cloud-based analytics
实施规模
- Enterprise-wide Deployment
影响指标
- Revenue Growth
- Productivity Improvements
技术
- 分析与建模 - 大数据分析
适用行业
- 消费品
适用功能
- 销售与市场营销
- 商业运营
用例
- 补货预测
- 需求计划与预测
服务
- 云规划/设计/实施服务
- 数据科学服务
关于客户
该客户是全球十大消费品包装公司之一，年收入超过 500 亿美元。他们有一个消费者洞察小组，负责为公司寻找增长机会。该小组严重依赖公司的大量数据以及联合数据来了解其品牌健康和市场渗透率。然而，他们在及时获取分析数据方面面临挑战，而且处理联合来源非常费力。
挑战
一家排名前十的 CPG 公司的消费者洞察小组正在寻求增长机会，但他们很难及时获得分析数据。他们依赖于大量的公司数据以及联合数据。处理联合来源非常费力。要回答一个问题，可能需要 50 次点击和 30 分钟。然而，他们的用户通常需要问几个问题来帮助他们更好地了解客户行为。由于每天有数百名员工执行此类工作，因此效率不高或不可扩展。更糟糕的是，他们仍然无法达到团队所需的洞察水平。
解决方案
这家 CPG 公司开始寻找新的分析解决方案。具体来说，他们正在寻找一种“智能搜索和响应系统”，其中非技术员工可以提出问题，并以用户友好的方式给出答案。他们还试图利用人工智能来精准定位业务增长的机会。他们进行了全面的搜索，评估了数十种分析解决方案。AnswerRocket 之所以被选中，是因为它能够最好地实现他们的项目目标。实施是基于云的。使用了来自公司和第三方的多个数据源。
运营影响
数量效益
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