Conrad Electronic Extends Relationship with Google Cloud to Optimize Customer Experiences
公司规模
1,000+
地区
- Europe
国家
- Germany
产品
- Looker
- Google Cloud
技术栈
- Business Intelligence
- Analytics Platform
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
技术
- 分析与建模 - 大数据分析
- 分析与建模 - 实时分析
适用行业
- 零售
适用功能
- 商业运营
- 销售与市场营销
用例
- 库存管理
- 供应链可见性(SCV)
服务
- 云规划/设计/实施服务
- 数据科学服务
关于客户
Conrad Electronic is a B2B sourcing platform that provides manufacturers, dealers, and distributors with access to 2.3 million B2B customers across Germany. Once enlisted on the platform, suppliers can easily tap into new markets, launch new products or expand their existing online business. Since its launch three years ago, the marketplace now offers more than six million products and continues to grow.
挑战
Conrad Electronic, a B2B sourcing platform, was looking for a way to provide its marketplace suppliers with valuable data insights on their products. The company wanted to maintain its high-quality service and ensure that marketplace providers could easily manage their products. The COVID-19 pandemic had caused demand peaks and the company needed a solution that could help suppliers respond to customers’ needs quickly. The company wanted a solution that could provide visibility into key metrics on their product portfolios.
解决方案
Conrad Electronic selected Looker, the business intelligence (BI) and analytics platform from Google Cloud, to provide suppliers on its marketplace with access to valuable data insights on their products. By integrating Powered By Looker into the reporting platform, all of Conrad’s sellers now have greater visibility into how their products are performing and can optimize their product offering accordingly. They can dig into key performance metrics on their products, including volume of traffic to product pages, price comparisons with other vendors and the number of customers interested in specific products. With the initial proof-of-concept proving hugely successful, Conrad has now rolled out the solution to its entire network of marketplace partners.
运营影响
数量效益
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