Coach's Transformation with MicroStrategy for Enhanced Business Intelligence and Reporting
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- MicroStrategy
- SAP
- Essbase
- Cognos
技术栈
- Business Intelligence
- Data Analytics
- Executive Dashboards
- Visual Data Discovery
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
- Digital Expertise
技术
- 分析与建模 - 预测分析
- 功能应用 - 远程监控系统
- 应用基础设施与中间件 - 数据可视化
适用行业
- 零售
- 消费品
适用功能
- 销售与市场营销
- 商业运营
服务
- 系统集成
- 数据科学服务
- 培训
关于客户
Coach is a leading New York design house of modern luxury accessories. Known best for their handbags, men’s bags, and leather goods, Coach has expanded their product offerings of fine accessories and gifts for both men and women to include footwear, outerwear, watches, weekend and travel accessories, scarves, sunwear, fragrance, jewelry, and related accessories. With a strong brand presence and a commitment to quality, Coach has established itself as a prominent player in the luxury goods market, catering to a diverse clientele with a wide range of high-end products.
挑战
Coach began using business intelligence solutions some twenty years ago after an investment in SAP. Reporting required both IT and business users to manually stitch together information. The level of detail available was limited, and the report creation process was time-consuming. Without the flexibility of reporting and ability to increase user self-sufficiency, Coach decided that it was necessary to make a platform switch. Coach has an organizational culture where individuals want to immediately answer any question when asked. This was not easily supported by carrying around large binders full of disparate information. However, making the mental leap to a new solution was not easy for everyone. They had to give them a comfort level that any tool they chose would be able to answer those same questions.
解决方案
Coach chose MicroStrategy to fulfill their current reporting needs, providing a level of flexibility and governance that was not available with other solutions. MicroStrategy's seamless integration allowed Coach's Business Intelligence team to quickly demonstrate its capabilities to executives. They were able to log onto their laptops, drag and drop some metrics, put in some filters, and within about five minutes, they had the top products across a given region. This quick and efficient reporting process was exactly what Coach needed. MicroStrategy also helped Coach realize the benefits of quick time-to-insight and enhanced visibility with reusable report templates and an Executive Dashboard application available via mobile. Coach is also beginning to explore Visual Insight, MicroStrategy’s visual data discovery tool, with their end-users.
运营影响
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