Infobip > 实例探究 > Club Comex 借助 RCS Business Messaging 实现 115% 的收入增长

Club Comex 借助 RCS Business Messaging 实现 115% 的收入增长

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技术
  • 平台即服务 (PaaS) - 应用开发平台
  • 机器人 - 轮式机器人
适用行业
  • 零售
  • 电信
适用功能
  • 产品研发
  • 销售与市场营销
用例
  • 零售店自动化
  • 盗窃检测
关于客户
Club Comex 是墨西哥最大的涂料制造商和分销商之一 Comex 的忠诚度计划。他们拥有超过 5,000 家商店的零售网络,每年为大约 4000 万个项目提供服务。 Club Comex 会员在每次交易中都会积累积分,并可以将其用于将来的购买或兑换奖品。
挑战
由于短信活动的能力有限,Club Comex 现有客户的参与度和销售额较低。
解决方案
Club Comex 升级到 RCS Business Messaging,通过将 OTT 聊天应用程序的灵活性和功能融入其消息传递活动中,提高参与度并推动销售。
运营影响
  • The implementation of RCS Business Messaging resulted in significant operational results for Club Comex. The first, sales-focused campaign resulted in a revenue increase of 115% over the previous year’s SMS communication. Additionally, click-throughs jumped to 7.9% from less than 3%. Their second customer-nurturing campaign using the magazine imagery resulted in a click-through rate of 20.6% – approximately ten times more than the campaign average with SMS. With demonstrated success in increasing both revenue and engagement rates, Club Comex continues to deliver more visually appealing and interactive native mobile messaging campaigns to their members via RCS Business Messaging.
数量效益
  • 115% increase in revenue
  • 10x increase in click-through rate
  • Click-throughs jumped to 7.9% from less than 3%

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