CloverETL 帮助 Customology 开展以客户为中心的营销活动
公司规模
11-200
国家
- Australia
产品
- CloverETL
技术栈
- MSSQL
- PHP
- Shell Scripts
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
技术
- 分析与建模 - 数据即服务
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- 消费品
- 零售
适用功能
- 商业运营
- 销售与市场营销
服务
- 数据科学服务
关于客户
Customology 是 GJI 集团的一个部门，提供数据驱动的营销解决方案。这些解决方案使公司能够通过自动化数据管理和客户计划接触、衡量和留住客户。Customology 拥有 20 多年的经验，与澳大利亚和国际的大型客户合作。他们将营销策略专业知识与数据科学相结合，以发掘客户数据中隐藏的价值，旨在创造终身客户。Customology 的客户并不总是有忠诚度计划或买家卡来识别客户类型。当他们的客户收集客户数据时，并不是从战略 CRM 的角度出发；相反，他们只有交易、服务点数据可供使用。
挑战
Customology 是 GJI 集团的一个部门，在管理和利用大量原始交易数据和客户数据（类型和格式多种多样）方面面临挑战。随着业务的增长，如果没有全面的数据管理计划，管理数据变得越来越困难。他们处理的数据不是标准化的，这导致开发了一个具有不同表示层的单一通用数据模型，以便对传入的数据进行充分控制。他们之前自行开发的 ETL 解决方案由多种现成的堆栈组成 - MSSQL 和不断增长的存储过程池、监视热文件夹的 shell 脚本以及用 PHP 编写的微服务。虽然这种设置可以从数据中提取有意义的见解，但它速度慢、繁琐且难以扩展。
解决方案
Customology 寻求一个数据集成平台，该平台不仅可以将传入数据标准化并转换为核心模型，还可以让他们利用自己的专业知识来增强解决方案。他们选择了 CloverETL，这是一款多功能数据集成工具，使他们能够快速获取数据并轻松安排和管理数据集成流程。CloverETL 帮助 Customology 解决其客户最具挑战性的活动 — 从各个交易点识别和了解独特的客户资料。借助 CloverETL，他们可以将这些阶段链接到单个数据处理工作流程中，从而跳过任何中间步骤。
运营影响
数量效益
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