Appier > 实例探究 > 娇韵诗:利用人工智能解决方案推动客户获取和转化

娇韵诗:利用人工智能解决方案推动客户获取和转化

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技术
  • 分析与建模 - 计算机视觉软件
  • 网络安全和隐私 - 身份认证管理
适用行业
  • 电子商务
适用功能
  • 采购
  • 销售与市场营销
用例
  • 临床图像分析
  • 时间敏感网络
关于客户
娇韵诗是全球领先的美容品牌,利用有机植物提取物提供个性化美容解决方案。他们建立了自己的电子商务商店,以吸引更多 25 岁以上女性目标受众中的潜在购物者。
挑战
娇韵诗在获取新购物者和确定高价值购物者方面面临困难。他们还希望最大限度地提高现有活动的收入,同时保持品牌形象和价值。
解决方案
娇韵诗使用 Appier 的 CrossX 解决方案来识别和定位高价值购物者,将其每次转化费用降低 30%。他们还利用 Appier 的 AiDeal 解决方案针对犹豫不决的买家提供特别礼品促销,将他们的 CVR 提高了 44%。
运营影响
  • By leveraging Appier’s CrossX and AiDeal solutions, Clarins was able to identify and target high-value customers more efficiently, leading to a significant reduction in its CPA. The brand was also able to convert hesitant shoppers into immediate buyers by presenting them with time-limited special gift promotions, which not only triggered purchases but also allowed Clarins to maintain its image as a luxury brand. Moreover, by offering brand-featured or top-rated products as incentives, Clarins was able to raise the cart value to drive additional sales. This strategy also enabled Clarins to warm up purchase intentions before Double 11, boost CVR during two major holidays - Double 11 and Christmas, and continue momentum after the big sales seasons.
数量效益
  • 30% decrease in the CPA of Clarins’ social media ads
  • 44% increase in the CVR of Clarins’ holiday campaign

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