Chillr 的数字化转型：利用商业智能实现金融服务的微观时刻
技术
- 分析与建模 - 大数据分析
- 机器人 - 轮式机器人
适用行业
- 金融与保险
- 电信
适用功能
- 销售与市场营销
用例
- 机器间付款
关于客户
Chillr 的客户主要是刚刚接触数字银行的印度移动用户。这些用户的目标是充值、转账、账单支付、账户管理和 UPI 等各种金融交易。 Chillr 旨在成为这些用户的生活方式应用程序，提供购买、账单分摊和汇款的平台。该公司还寻求在个性化层面上与用户互动，利用商业智能分析交易评论并创建独特的客户档案。这使得 Chillr 能够提供个性化的建议和提醒，增强用户参与度和便利性。
挑战
印度最近的数字革命首次将银行和金融服务业带入数字化时代。 Chillr 是一款多银行支付应用程序，它面临着教育和鼓励没有数字银行历史的用户在移动设备上执行银行交易的独特挑战。其目标是识别金融服务中的数字化微时刻，以制定一项参与计划，鼓励用户走向数字化，并使 Chillr 成为数字交易的代名词，同时为用户提供大量附加值。
解决方案
Chillr 利用商业智能和分析来了解印度的金融交易趋势。这使他们能够识别和定位充值、转账、账单支付、账户管理、UPI 等交易。Chillr 的目标不仅仅是金融交易，而是成为印度移动用户追捧的生活方式应用程序。他们提供了一个平台来购物、与朋友/同事分摊账单以及从手机联系人接收/转账资金，为用户带来触手可及的便利。 Chillr 还与用户进行定制级别的互动，为更深入的参与提供个性化建议。我们对 Chillr 上完成的交易进行了分析，以获取用户的评论。 Chillr 使用商业智能映射这些评论中的关键词，以创建独特的客户档案。一旦确定了这些关键的微时刻，Chillr 就利用 MoEngage 的跨渠道消息传递为每个用户提供卓越且个性化的互动。
运营影响
数量效益
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