Charlotte Tilbury Leverages Google Cloud for Data-Led Customer Experience
公司规模
1,000+
地区
- America
国家
- United States
产品
- Looker
技术栈
- Google Cloud
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
技术
- 分析与建模 - 实时分析
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- 零售
适用功能
- 商业运营
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
- 供应链可见性(SCV)
服务
- 云规划/设计/实施服务
- 数据科学服务
关于客户
Charlotte Tilbury is a global luxury beauty and skincare brand. The company has a rapidly growing business that is available in more than 60 countries via its website and 550 physical locations. The brand is known for its high-quality products and has a strong online presence. The company was looking to further support the customer-centricity and agility of the business by improving its data analytics processes and scaling up its ecommerce platform.
挑战
Charlotte Tilbury, a rapidly-growing global luxury beauty and skincare brand, was seeking to advance its data analytics processes while scaling up its ecommerce platform to meet growing customer needs across channels. The company needed a unified approach to analytics and reporting that would provide access to real-time, critical data insights across the business, from ecommerce to supply chain and finance.
解决方案
Charlotte Tilbury chose Looker, the business intelligence (BI) and analytics platform from Google Cloud, to meet its needs. Looker provides a unified approach to analytics and reporting, opening up access to real-time, critical data insights across the business. Today, all areas of the company use Looker, helping Charlotte Tilbury build a deeper understanding of customer behavior, enabling more informed decision-making, and guiding its online strategy to better serve customer demands. With access to trusted data through the Looker platform, the company can tackle issues based on real-time information.
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