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Iris > 实例探究 > 张啤酒的 #BFKB 活动：庆祝友谊和真实

张啤酒的 #BFKB 活动：庆祝友谊和真实

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适用功能
  • 销售与市场营销
关于客户
Chang是一个专注于庆祝友谊的啤酒品牌。
挑战
作为一个啤酒品牌，Chang 希望开展一场颂扬友谊和真诚的活动。
解决方案
张聘请了泰国巨星 Weir Sukollawat Kanarot，并制作了一部讲述他在最好的朋友的帮助下成功的真实故事的电影。该影片在网上发布并通过多种渠道进行宣传。
运营影响
  • The campaign was a resounding success, achieving significant engagement and positive feedback. The use of a popular Thai superstar and a relatable story of friendship helped to create a strong emotional connection with the audience. The campaign also successfully utilized various digital platforms and services, demonstrating the effectiveness of a multi-channel digital marketing strategy. The success of the campaign has further solidified Chang Beer's reputation as a brand that understands and celebrates the importance of friendships.
数量效益
  • The campaign hashtag #BFKB became the #1 trending hashtag on Twitter.
  • The campaign received 100% positive feedback.
  • The campaign generated over 650,000 engagements.

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