集中用户数据以更好地进行组织范围内的分析
技术
- 应用基础设施与中间件 - 中间件、SDK 和库
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 建筑物
适用功能
- 销售与市场营销
用例
- 时间敏感网络
服务
- 数据科学服务
- 系统集成
关于客户
AllTrails 是一个数字平台，在全球拥有 4000 万用户，提供户外休闲步道信息。他们已经在使用 Amplitude Analytics，并发现 Amplitude 的新 CDP 满足了他们的需求。
挑战
数据架构的管理非常耗时，工程师花费大量时间为每个平台维护自定义 SDK 生成器。非技术团队成员难以审查 GitHub 存储库中的拉取请求。
解决方案
AllTrails 决定使用 Amplitude CDP 来标准化和整合事件收集，从而实现更主动的数据治理。他们还与 AWS Kinesis 数据流集成，将近乎实时的数据发送到营销平台。
运营影响
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