Haptik > 实例探究 > CEAT 的成功:利用 WhatsApp 聊天机器人产生优质潜在客户

CEAT 的成功:利用 WhatsApp 聊天机器人产生优质潜在客户

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适用功能
  • 维护
  • 销售与市场营销
用例
  • 对话机器人
  • 视觉质量检测
服务
  • 测试与认证
关于客户
CEAT 是一家领先的轮胎制造商,以向客户提供一流的体验而闻名。他们采用数字优先的方法,并优先考虑创新和质量。
挑战
CEAT 是一家领先的轮胎制造商,希望与客户进行有效且引人入胜的对话,以收集高质量的潜在客户、提高转化率并扩大品牌在消息传递平台上的影响力。
解决方案
CEAT 与 Haptik 合作构建了一个 WhatsApp 聊天机器人,可以与客户互动、提供产品推荐、提供折扣、解决查询并允许客户记录和跟踪投诉。
运营影响
  • The implementation of the WhatsApp chatbot has significantly improved CEAT's lead generation and customer engagement strategies. The chatbot has not only made it easier for customers to get immediate answers to their queries, but it has also provided a convenient way for them to log and track complaints. This has resulted in a significant increase in leads and a higher conversion rate. Moreover, the chatbot has proven to be a cost-effective solution for lead generation, costing 70% less than other social acquisition channels. The chatbot is also available to CEAT's dealers and mechanics, enabling them to access essential information. CEAT and Haptik are now exploring additional use cases for integrating the chatbot, and planning to extend its reach to multiple touchpoints across various channels.
数量效益
  • 542% increase in leads through WhatsApp Chatbot
  • 28% lead to conversion rate
  • 70% lower cost per lead than social acquisition channels

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