CDS Global Publishes Online Reporting Solutions
公司规模
1,000+
地区
- America
国家
- United States
产品
- WebFOCUS
- Active Technology reports
- InFOCUS Circ+
- InFOCUS BI+
技术栈
- Business Intelligence
- Data Mart
- Software as a Service (SaaS)
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
技术
- 分析与建模 - 实时分析
- 应用基础设施与中间件 - 数据交换与集成
适用功能
- 商业运营
用例
- 质量预测分析
- 实时定位系统 (RTLS)
服务
- 软件设计与工程服务
- 系统集成
关于客户
CDS Global is a leading provider of outsourced business solutions to publishers, direct marketers, and other types of businesses. The company is owned by Hearst Corporation and offers robust and innovative circulation management reports to its publishing clients. Business users at nearly 150 publishers – including Reader’s Digest, Condé Nast, Rodale, Meredith, and American Media, Inc., depend on CDS Global for business solutions for e-commerce, payment processing, marketing, order management, and fulfillment. By maximizing the value of data, CDS Global helps its clients interact with their customers, enhancing its clients’ bottom lines.
挑战
CDS Global, a leading provider of outsourced business solutions to publishers, direct marketers, and other types of businesses, faced the challenge of duplicating the capabilities of a robust reporting environment in a software as a service (SaaS) offering. The goal was to enable media and consumer product clients to securely access, analyze, and visualize circulation, fulfillment, and order management data via the Internet. The company wanted to improve its existing reports to enable publishers to make fast, knowledgeable decisions and manage their businesses more efficiently. The need was to provide clients with an easy-to-use, web-based reporting solution that could give them a clear view of their business metrics, for example, with charts and graphs.
解决方案
CDS Global decided to replace its existing reporting environment with Information Builders’ WebFOCUS business intelligence (BI) platform. It used the BI software to create a software as a service (SaaS) application called InFOCUS Circ+ that lets authorized users access circulation and fulfillment information through Active Technology reports and web-based reporting dashboards. The BI team used WebFOCUS to devise a lightweight model that increased ease of use for customers. Clients simply click on tabs to navigate from one domain to the next. For example, the Net Subscription report presents circulation data that incorporates graphs and charts. Because all of the data is stored in one cohesive data mart, clients now have the ability to create sophisticated cross-title reports, selecting various publications and specifying a date range. Embedded hyperlink drill downs also let people see the details behind the summaries simply by hovering the cursor over a data point.
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