Case Study - Google Display Network (GDN) Performance for The Grommet
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公司规模
11-200
地区
- America
国家
- United States
产品
- Google Display Network
技术栈
- Google Ads
实施规模
- Enterprise-wide Deployment
影响指标
- Brand Awareness
- Customer Satisfaction
技术
- 分析与建模 - 实时分析
适用行业
- 零售
适用功能
- 销售与市场营销
用例
- 需求计划与预测
服务
- 数据科学服务
关于客户
The Grommet is a product-launch platform in the form of a highly curated online marketplace. The platform is designed for products by Makers that haven’t hit the big-time yet. At noon ET every weekday, The Grommet shares a new product’s story and makes it available for purchase on the site. The company's main goal is to increase membership signups and improve their Google Display Network (GDN) creatives.
挑战
The Grommet, a product-launch platform, was facing a challenge in increasing membership signups. They were looking for ways to improve their Google Display Network (GDN) creatives using cross-channel findings. The company wanted to leverage the value propositions of The Grommet to provide browsers more reasons to sign up. They developed and highlighted a registration wall to show users that if they signed up, they would get coupons, daily updates on launches, and the ability to earn $10.
解决方案
The solution involved adopting A/B ad testing findings from different channels, including paid search, and changing the creative accordingly. The company also updated their landing page to leverage the value propositions of The Grommet. They developed and highlighted a registration wall to show users that if they signed up, they would get coupons, daily updates on launches, and the ability to earn $10.
运营影响
数量效益
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