Caregility 通过 Demandbase One 实现快速投资回报和有针对性的方法
技术
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 设备与机械
- 医疗保健和医院
适用功能
- 采购
- 销售与市场营销
用例
- 时间敏感网络
服务
- 云规划/设计/实施服务
- 培训
关于客户
Caregility 是一个面向医疗服务提供者和临床医生的虚拟护理平台。他们提供各种在线患者体验，包括远程医疗和移动设备，供患者通过有线设备读取生命体征。它们为大约 1,500 家医院、63 个卫生系统、10,000 个设备和推车提供支持，每年连接约 400 万个会话。面对如此多样化的客户群体和用例，他们需要一种方法来细分目标并提供高度定制的相关消息。他们的总部位于新泽西州伊顿敦，拥有 125 名员工。
挑战
Caregility 是一个面向医疗服务提供者和临床医生的虚拟护理平台，提供广泛的在线患者体验，支持约 1,500 家医院、63 个卫生系统、10,000 个设备和推车，每年连接约 400 万个会话。面对如此多样化的客户群体和用例，他们面临着细分目标并提供高度定制的相关消息的挑战。他们需要一种方法在买家旅程的早期吸引组织内的多个潜在客户，因为并非每个人都明白他们的一个解决方案可以在如此多的不同部门中使用。在与 Demandbase 合作之前，Caregility 没有实施基于帐户的营销 (ABM) 计划。
解决方案
Caregility 实施了需求基础一：ABX 云和广告云，以建立基于帐户的营销 (ABM) 计划。他们使用需求库来深入了解他们应该瞄准谁、应该何时参与以及根据潜在客户正在消费的内容类型应该说什么。这些见解与销售人员分享，使两个团队保持一致并实现超针对性的营销。 Caregility 使用 Demandbase 向目标客户宣传多种价值主张，速度比之前花费的成本低得多。他们在潜在客户访问其网站之前就通过 Demandbase 平台开展培育活动。 Demandbase 提供了 Caregility 所需的数据和见解，并使他们能够自动采取行动。
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