CallRail > 实例探究 > 利用 CallRail 提高牙科营销效率：案例研究

利用 CallRail 提高牙科营销效率：案例研究

技术

适用功能

关于客户

Dental Health Associates (DHA) 是一家位于威斯康星州麦迪逊市的多地点、由医生拥有的诊所。他们在数字营销和活动上投入巨资。

挑战

Dental Health Associates (DHA) 在向牙医展示数字营销工作的价值以及确定吸引患者的因素方面面临着挑战。

解决方案

DHA 营销经理 Sara Johnson 决定尝试 CallRail（一个呼叫跟踪和表单跟踪平台）来填补呼叫归因空白并深入了解患者行为和潜在客户开发。

运营影响

The implementation of CallRail has had a significant impact on DHA's marketing strategy. It has enabled Sara to identify patterns in their marketing campaigns and make informed decisions about where to invest or stop campaigns. This has not only improved the effectiveness of their marketing efforts but also built trust with the doctors in the practice. They now appreciate the data-driven approach to marketing and have more confidence in the value it brings. Furthermore, the data from CallRail has helped Sara understand who to target and where they can be more strategic in their marketing efforts. The platform has also made it possible for Sara to transition from just doing marketing to helping the practice do marketing better and more strategically.