Builder Media Solutions 利用 Domo 提高效率和客户保留率
地区
- America
国家
- United States
产品
- Domo
技术栈
- Google Analytics
- CallRail
- Google AdWords
- Zillow
- Trulia
影响指标
- Customer Satisfaction
- Productivity Improvements
技术
- 分析与建模 - 实时分析
适用功能
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
服务
- 数据科学服务
关于客户
Builder Media Solutions 是一家位于芝加哥的全方位服务营销机构。该公司由 Tribune Publishing Company 创立，在住宅建筑商领域拥有客户。他们唯一的重点是帮助建筑商出售房屋。该公司在数据管理和客户保留方面遇到了困难，只有 50% 的客户得以保留。他们需要一种可以简化数据分析和报告流程的解决方案。
挑战
在实施 Domo 之前，Builder Media Solutions 一直在努力应对每月将多个数据点整合在一起这一耗时、手动且通常很混乱的过程。这种低效的过程对他们的客户保留率产生了负面影响，目前仅为 50%。该公司迫切需要一个解决方案，可以将他们的成功直接归功于他们的努力。他们正在寻找一个中心位置来将不同的数据渠道整合在一起，并且需要能够花时间分析他们的数据，而不是每月将其汇编成报告。
解决方案
Builder Media Solutions 实施了 Domo，这是一种提供实时数据可视化和分析的商业智能工具。借助 Domo，该公司能够将多个数据源（包括 Google Analytics、CallRail、Google AdWords、Zillow 和 Trulia）整合到一个中心位置。这不仅提高了整个业务的可见性，还提高了效率。该工具不仅从收入和利润的角度提供了整个业务的快照，而且还提供了每个客户的个人表现。Domo 已成为他们业务的核心功能，并使他们能够扩展。
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