BT 通过 Dynatrace 优化数字体验和转化
技术
- 机器人 - 轮式机器人
- 传感器 - 温度传感器
适用行业
- 消费品
- 电信
用例
- 供应链可见性(SCV)
关于客户
BT 是英国最大的移动和固定宽带提供商，拥有近 3000 万客户。他们以 BT、EE 和 Plusnet 品牌运营，拥有 620 多家高街商店。作为一家电信公司，英国电信面临着为客户提供最佳数字体验和转化的挑战。
挑战
在消费者移动市场中，客户体验就是一切。随着 BT 通过整合 EE 扩大其消费者部门，以及近年来为客户开发新移动服务的努力的兴起，BT Digital 团队决心确保他们对不断变化的 IT 环境有深入的了解。能够快速发现并解决问题并确保关键 EE 服务的可用性和稳定性至关重要。
解决方案
由于能够快速查明问题的根本原因，BT Digital 将 EE 品牌的停机时间和数字事件同比减少了 50%。 BT Digital 正在利用 Dynatrace 见解来传达 IT 性能对 EE 品牌盈利的重要性。对客户一秒钟的影响可能意味着转化率降低 7%。这种级别的可见性和精确信息使 BT Digital 团队能够跨职能共同做出更明智的决策。很快，Dynatrace 就以零配置和手动干预的方式安装完毕。 BT Digital 团队感觉他们的团队立即拥有了 1000 名新数据分析师，能够了解他们以前从未关注过的 EE 环境的新领域。这不仅使他们能够确保性能良好，而且使团队能够自我扩展并专注于积极主动，以及“晚上睡得更轻松”。
运营影响
数量效益
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