Broxap 的数字化转型：利用 Canto 集中图像管理
技术
- 分析与建模 - 计算机视觉软件
- 基础设施即服务 (IaaS) - 云计算
适用行业
- 电子商务
- 设备与机械
适用功能
- 销售与市场营销
用例
- 临床图像分析
- 时间敏感网络
服务
- 云规划/设计/实施服务
关于客户
Broxap 是一家英国公司，专门生产和供应高规格街道家具、庇护所、木制游乐场、运动和户外健身器材。该公司已发展到七个部门，并专注于利用技术来推动其业务增长。 Broxap 的客户包括地方政府、国家医疗服务体系、英国国防部、学校和大学、建筑行业客户以及许多其他商业和私人组织。作为一家拥有 75 年历史的企业，Broxap 拥有大量图像档案，展示了其产品在各种项目中的耐用性和多功能性。
挑战
Broxap 是一家英国高规格街道设施和户外设备制造商和供应商，在管理其庞大的图像和数字资产档案方面面临着重大挑战。这些资源存储在受限访问库中，只有图形团队才能访问。随着时间的推移，随着了解该系统的员工离开公司，剩余的团队成员越来越难以找到特定的图像和文件。这是由于库中文件夹和子文件夹的复杂结构造成的。此外，作为数字化转型战略的一部分，Broxap 热衷于增强其网站和电子商务产品。这需要一个更高效、更易于访问的系统来管理他们的数字资产，该系统将适合他们现有的技术堆栈，包括 Magento。
解决方案
Broxap 转向数字资产管理解决方案 Canto 来集中和简化其图像管理。选择该解决方案而不是产品信息管理 (PIM) 系统是因为它更适合他们的需求。借助 Canto，Broxap 能够为其数字资产创建一个中央存储库，可供销售、营销和采购团队访问。这使得营销团队能够高效地为其营销活动获取、共享、编辑和下载数字内容。自由摄影师可以访问自己的门户，让他们的照片直接进入 Canto。 Broxap 还为不同的业务职能设置用户配置文件，简化各个团队的工作流程。现在，他们只需点击几下即可下载适合不同用途的正确形状和大小的图像。此外，在图像上传到 Canto 时，详细的标签被添加到图像中，使销售人员能够对他们需要的图像进行广泛或特定的搜索。
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