Brocade Boosts Target Account Engagement by 144%
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- Demandbase
- Aprimo
- Adobe Analytics
- Salesforce.com
- Adobe Target
技术栈
- Demandbase
- Aprimo
- Adobe Analytics
- Salesforce.com
- Adobe Target
实施规模
- Pilot projects
影响指标
- Customer Satisfaction
- Productivity Improvements
- Brand Awareness
技术
- 平台即服务 (PaaS) - 连接平台
- 分析与建模 - 预测分析
- 应用基础设施与中间件 - API 集成与管理
适用行业
- 医疗保健和医院
- 电信
- Software
适用功能
- 销售与市场营销
- 商业运营
服务
- 系统集成
- 软件设计与工程服务
- 数据科学服务
关于客户
Brocade is a prominent player in the networking solutions and services industry, enabling organizations to manage their most vital information assets. The company is dedicated to being the network provider of choice for the world's data centers. Brocade's solutions are utilized in over 90% of Global 1000 data centers, enterprise LANs, and the largest service provider networks. Shari Horton, who joined Brocade’s Demand Center in 2011, played a crucial role in managing the company's complex marketing technology infrastructure and driving its digital marketing strategy.
挑战
Brocade, a leader in networking solutions, aimed to optimize its web experiences to drive revenue and engage target accounts. The company needed a solution that could integrate with its existing technology to enhance its digital marketing strategy. Shari Horton, senior manager of global marketing operations, was tasked with optimizing Brocade.com to generate greater demand and more revenue. The strategy focused on key named accounts in primary verticals, using website optimization to increase engagement, boost conversions, and grow revenue.
解决方案
Brocade implemented its digital marketing strategy using the Demandbase Platform, which included Aprimo for marketing automation, Adobe Analytics, Adobe Target for message testing, and Salesforce.com. The company launched a pilot to optimize the website experience for key named accounts in the healthcare vertical. The Demandbase solution involved measuring baseline traffic with Web Analytics, implementing Demandbase Forms to improve lead quality and increase conversions, and boosting customer engagement with Website Personalization. By integrating Demandbase with Adobe Analytics, Brocade established a baseline to understand how healthcare accounts interacted with Brocade.com. The company then personalized its homepage hero and spotlight banners to guide visitors with targeted healthcare content.
运营影响
数量效益
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
相关案例.
Case Study
Hospital Inventory Management
The hospital supply chain team is responsible for ensuring that the right medical supplies are readily available to clinicians when and where needed, and to do so in the most efficient manner possible. However, many of the systems and processes in use at the cancer center for supply chain management were not best suited to support these goals. Barcoding technology, a commonly used method for inventory management of medical supplies, is labor intensive, time consuming, does not provide real-time visibility into inventory levels and can be prone to error. Consequently, the lack of accurate and real-time visibility into inventory levels across multiple supply rooms in multiple hospital facilities creates additional inefficiency in the system causing over-ordering, hoarding, and wasted supplies. Other sources of waste and cost were also identified as candidates for improvement. Existing systems and processes did not provide adequate security for high-cost inventory within the hospital, which was another driver of cost. A lack of visibility into expiration dates for supplies resulted in supplies being wasted due to past expiry dates. Storage of supplies was also a key consideration given the location of the cancer center’s facilities in a dense urban setting, where space is always at a premium. In order to address the challenges outlined above, the hospital sought a solution that would provide real-time inventory information with high levels of accuracy, reduce the level of manual effort required and enable data driven decision making to ensure that the right supplies were readily available to clinicians in the right location at the right time.
Case Study
Gas Pipeline Monitoring System for Hospitals
This system integrator focuses on providing centralized gas pipeline monitoring systems for hospitals. The service they provide makes it possible for hospitals to reduce both maintenance and labor costs. Since hospitals may not have an existing network suitable for this type of system, GPRS communication provides an easy and ready-to-use solution for remote, distributed monitoring systems System Requirements - GPRS communication - Seamless connection with SCADA software - Simple, front-end control capability - Expandable I/O channels - Combine AI, DI, and DO channels
Case Study
Driving Digital Transformations for Vitro Diagnostic Medical Devices
Diagnostic devices play a vital role in helping to improve healthcare delivery. In fact, an estimated 60 percent of the world’s medical decisions are made with support from in vitrodiagnostics (IVD) solutions, such as those provided by Roche Diagnostics, an industry leader. As the demand for medical diagnostic services grows rapidly in hospitals and clinics across China, so does the market for IVD solutions. In addition, the typically high cost of these diagnostic devices means that comprehensive post-sales services are needed. Wanteed to improve three portions of thr IVD:1. Remotely monitor and manage IVD devices as fixed assets.2. Optimizing device availability with predictive maintenance.3. Recommending the best IVD solution for a customer’s needs.
Case Study
HaemoCloud Global Blood Management System
1) Deliver a connected digital product system to protect and increase the differentiated value of Haemonetics blood and plasma solutions. 2) Improve patient outcomes by increasing the efficiency of blood supply flows. 3) Navigate and satisfy a complex web of global regulatory compliance requirements. 4) Reduce costly and labor-intensive maintenance procedures.
Case Study
Harnessing real-time data to give a holistic picture of patient health
Every day, vast quantities of data are collected about patients as they pass through health service organizations—from operational data such as treatment history and medications to physiological data captured by medical devices. The insights hidden within this treasure trove of data can be used to support more personalized treatments, more accurate diagnosis and more advanced preparative care. But since the information is generated faster than most organizations can consume it, unlocking the power of this big data can be a struggle. This type of predictive approach not only improves patient care—it also helps to reduce costs, because in the healthcare industry, prevention is almost always more cost-effective than treatment. However, collecting, analyzing and presenting these data-streams in a way that clinicians can easily understand can pose a significant technical challenge.
