ManyChat > 实例探究 > 通过 Instagram 自动化提高参与度和潜在客户开发:Rochi 的 Roma 案例研究

通过 Instagram 自动化提高参与度和潜在客户开发:Rochi 的 Roma 案例研究

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适用行业
  • 水泥
  • 零售
适用功能
  • 销售与市场营销
用例
  • 租赁金融自动化
  • 零售店自动化
关于客户
Roma by Rochi 是一个让女性表达个人风格的品牌。他们在阿根廷马德普拉塔拥有一家零售店,并凭借其内部 Instagram 明星 Rochi 和一系列吸引人的潮流单品在 Instagram 上广受欢迎。
挑战
Roma by Rochi 在其 Instagram 个人资料上产生了显着的参与度,但无法直接确定参与度对其利润的影响。他们希望从自己的努力中获得更多收益,并将结果与销售联系起来。
解决方案
Roma by Rochi 与 ManyChat 营销合作伙伴 ChatBlender 合作,使用 Instagram Automation 开展赠品活动。他们利用吸引人的 Instagram 帖子、关键词自动化、更多的赠品参与机会以及故事提及来与关注者互动,并为赠品进行宣传。
运营影响
  • The Instagram Automation campaign run by Roma by Rochi and ChatBlender was a resounding success. The brand saw a significant lift in engagement, with a 741% increase in just one week. The campaign also resulted in a substantial increase in the brand's reach, with an 82% increase reported. The campaign was not only successful in driving engagement but also in capturing valuable lead information. Over 4,470 emails were captured during the campaign, providing the brand with a wealth of potential leads for future marketing efforts. The campaign also encouraged followers to engage more deeply with the brand, with over 43,000 post comments and 6,000 new followers on Instagram. The brand was able to track all this data and use it to identify potential brand ambassadors for future campaigns.

数量效益
  • 741% increase in engagement

  • 82% increase in reach in one week

  • 4,470 emails captured

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