CTM 如何彻底改变工业产品公司的数字营销活动可见性
适用行业
- 教育
- 设备与机械
适用功能
- 销售与市场营销
用例
- 供应链可见性(SCV)
- 虚拟培训
服务
- 培训
关于客户
该客户是一家处理复杂且昂贵产品的工业产品公司。他们严重依赖呼入电话作为客户和潜在客户的首选沟通方式。
挑战
这家工业产品公司对其数字营销策略及其有效性缺乏可见性表示严重担忧。他们在 Google AdWords 上投入了大量资金，却无法证明其对创造新业务的影响。
解决方案
解决方案是在他们的数字资产中实施 CallTrackingMetrics (CTM)，使他们能够跟踪和区分付费搜索、自然搜索、直接流量和社交媒体生成的呼叫。这提高了他们的营销活动知名度，并提供了对其营销策略和渠道有效性的准确洞察。
运营影响
数量效益
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