Iris > 实例探究 > 最大限度地利用夏季旅行:新秀丽鼓励使用 PTO 的活动

最大限度地利用夏季旅行:新秀丽鼓励使用 PTO 的活动

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技术
  • 传感器 - 相机/视频系统
适用行业
  • 零售
适用功能
  • 销售与市场营销
用例
  • 交通监控
  • 交通模拟
关于客户
客户Samsonite是旅游行业的知名品牌。他们希望与观众建立联系,并将自己定位为鼓励人们充分利用夏季旅行的代言人。
挑战
新秀丽希望在夏季旅游旺季提高品牌关注度和喜爱度。他们还希望鼓励员工利用所有带薪休假 (PTO)。
解决方案
该活动名为“Take What's Yours”,鼓励观众利用每个夏季星期五、三天周末和 PTO 日去旅行和体验世界,充分利用夏季时光。该活动利用付费媒体、自有媒体和免费媒体的视频通信,重点关注数字和社交渠道。他们还在 TikTok 上创建了 OOO 电子邮件生成器,帮助受众为夏季度假撰写完美的信息。
运营影响
  • The 'Take What’s Yours' campaign resulted in significant operational benefits for Samsonite. The innovative approach of using an out-of-office email generator on TikTok to engage audiences led to a significant increase in brand awareness and affinity. The campaign's unique positioning and the use of video communications across various channels effectively connected with the audience's desire to travel and their underutilization of PTO. This not only increased brand consideration during the summer travel season but also positioned Samsonite as a brand that understands and caters to its customers' needs and desires. The campaign's success is a testament to the power of innovative, customer-centric strategies in driving brand growth and engagement.
数量效益
  • 550K sessions on Samsonite.com, marking the highest website traffic in its history
  • 97% of site traffic were new users
  • 17% lift in Brand Affinity with $100k+ HHI

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