bonprix 在疫情期间策略性地控制定价
公司规模
1,000+
地区
- Europe
国家
- Austria
- France
- Germany
- Italy
- Netherlands
- Switzerland
产品
- Blue Yonder’s lifecycle pricing capabilities
技术栈
- AI/ML
实施规模
- Enterprise-wide Deployment
影响指标
- Cost Savings
- Productivity Improvements
技术
- 分析与建模 - 预测分析
适用行业
- 零售
适用功能
- 销售与市场营销
用例
- 补货预测
服务
- 数据科学服务
关于客户
bonprix 是一家国际时装零售商，在 30 个国家/地区经营一家拥有五个自有品牌的在线商店。自 2014 年以来，该公司一直将 Blue Yonder 的定价功能用作纯粹的市场驱动型定价工具。这一策略使 bonprix 成为价格和质量的领导者，使该公司能够专注于为消费者带来价值，同时保持均衡的供应。然而，COVID-19 疫情严重扰乱了供应链，由于订单延迟和取消，导致产品库存过剩和库存不足。
挑战
国际时尚零售商 bonprix 在 30 个国家/地区经营一家拥有五个自有品牌的在线商店，由于 COVID-19 疫情，该公司被迫重新评估其定价策略。自 2014 年以来，bonprix 一直使用 Blue Yonder 的定价功能作为纯粹的市场驱动型定价工具。然而，由于疫情导致市场突然发生剧烈变化，他们不得不考虑更多有关个别库存和需求的因素。供应链严重中断，商品供应不再有保障。因此，由于订单延迟和取消，bonprix 面临产品库存过剩和库存不足的情况。
解决方案
bonprix 利用 Blue Yonder 的生命周期定价功能来管理不断增加的时间范围，避免高需求商品立即售罄以及低需求商品积压。该解决方案使 bonprix 能够快速轻松地对市场和库存变化做出反应，同时保持战略业务目标。定价解决方案完全自动化，每天进行价格分析，让员工有时间应对疫情期间出现的其他挑战。在德国成功实施后，bonprix 决定在其他欧洲市场推出生命周期定价策略，包括意大利、奥地利、法国、荷兰和瑞士。
运营影响
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