Appier > 实例探究 > 加强客户参与和协作:Better Milk 的物联网案例研究

加强客户参与和协作:Better Milk 的物联网案例研究

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技术
  • 功能应用 - 计算机化维护管理系统 (CMMS)
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 电子商务
  • 零售
适用功能
  • 人力资源
  • 维护
用例
  • 楼宇自动化与控制
  • 最后一英里交付
服务
  • 云规划/设计/实施服务
  • 测试与认证
关于客户
Better Milk是台湾的一个乳制品品牌,专注于通过“单一来源”生产模式生产高品质牛奶。他们优先考虑兽医监管、单一农场来源、不改变成分和公平贸易,为市场和消费者提供更好的乳制品。
挑战
Better Milk 在增强客户参与度和会员维护、构建个性化数字体验以及加强与分销商和行业合作伙伴的合作方面面临着挑战。
解决方案
Better Milk 采用 Appier 的 AIQUA、BotBonnie 和 AiDeal 解决方案来收集和整合客户数据、个性化营销传播并优化转化。他们还使用 Appier 的解决方案来跟踪线下客户资料并加强分销合作伙伴关系。
运营影响
  • The integration of Appier’s solutions into Better Milk's operations led to a significant improvement in customer engagement and membership maintenance. The brand was able to provide a personalized digital experience to its customers, which helped in deepening customer communication and membership maintenance. The brand was also able to simplify its platform operations and management, reducing time and human resources required for follow-up marketing promotions. Better Milk was able to identify potential customers, understand consumer habits and product preferences, and implement personalized precision marketing. This opened up marketing opportunities for online and offline cross-industry collaboration. The brand was also able to expand its online community, cultivate loyalty, and increase customer value.
数量效益
  • Achieved a 33% lift in onsite conversions during the Mid-Autumn Festival period
  • Achieved nearly 2.6x growth in official LINE account users in three months
  • Achieved a 16.7% unique conversion rate during the campaign, which was 4x higher than the food/beverage industry average

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