实例探究 > BBM/Creative Media Works:利用 Google Cloud 进行创新并削减成本

BBM/Creative Media Works:利用 Google Cloud 进行创新并削减成本

技术
  • 分析与建模 - 机器学习
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 水泥
  • 建筑与基础设施
适用功能
  • 采购
  • 产品研发
用例
  • 施工管理
  • 车辆到基础设施 (V2I)
服务
  • 云规划/设计/实施服务
  • 数据科学服务
关于客户
Creative Media Works 是印度尼西亚最大的媒体、内容和社交网络公司 Emtek 的一个部门。他们运营全球 BBM 消费者消息传递和社交网络平台。
挑战
移动消息提供商需要创新并在不断变化的消费者期望和激烈的竞争中保持领先地位。
解决方案
Creative Media Works 将适用于 Android 和 iOS 的 BBM 迁移到 Google Cloud Platform,以实现经济高效、高度可用且响应迅速的云基础设施。
运营影响
  • The migration to Google Cloud Platform has delivered immediate benefits to Creative Media Works. The organization now runs BBM for iOS and Android in a highly efficient Google Cloud Platform architecture. The global presence of Google Cloud Platform and its load balancing service has enabled the business to centralize its infrastructure in select regions while continuing to provide a low-latency experience for the global BBM subscriber base. The Cloud Pub/Sub messaging service gathers and forwards all events to the Creative Media Works ecosystem, while Cloud Dataflow enables the business to rely on a single cloud-based managed service for batch and stream processing. This allows the business to perform more frequent analysis to guide product development, feature testing, and the creation of more intelligent user-facing features.

数量效益
  • Reduced infrastructure costs by 30% for messaging and social app

  • Captures and visualizes 1 petabyte of log data per month

  • Manages millions of requests per second

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