Iris > 实例探究 > 巴克莱赞助英格兰足总女子超级联赛：促进体育领域的性别平等

巴克莱赞助英格兰足总女子超级联赛：促进体育领域的性别平等

关于客户

巴克莱银行是一家致力于“为人们创造机会”的银行。他们希望支持女子足球并促进体育运动中的性别平等。

挑战

巴克莱银行希望通过赞助支持女子足球并促进体育领域的性别平等。

解决方案

Iris 与高级利益相关者合作，创建了赞助女子足球的商业案例，并为 FA WSL 的首次冠名提供了战略、公关和社交内容。他们还发起了一项综合活动，以强调巴克莱银行和英足总的承诺，即到 2024 年让所有女孩都能接触到足球。

运营影响

The campaign was a resounding success, with record-breaking audiences during the season-opening weekend at Stamford Bridge and the Etihad Stadium. The 60” hero film, which followed a passionate young girl observing her male counterparts play the game she loves, was well-received and ran across social media, supported by OOH and press. The campaign not only highlighted Barclays' commitment to making football accessible to all girls in schools by 2024 but also successfully positioned Barclays as a champion for equal opportunities in sports. The positive sentiment around the campaign further solidified Barclays' reputation as a company that supports and creates opportunities for all.

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