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Iris > 实例探究 > 激励女孩参与足球：巴克莱银行和英足总创造历史的运动

激励女孩参与足球：巴克莱银行和英足总创造历史的运动

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适用功能
  • 销售与市场营销
关于客户
体育品牌巴克莱银行与英足总合作，推广女子足球运动并激励年轻女孩参与这项运动。
挑战
强调巴克莱银行和英足总承诺到 2024 年让所有女孩都能接触到足球，以此激励下一代女孩创造足球历史。
解决方案
创建了一个综合活动，包括 60 英寸英雄电影、社交媒体推广、户外媒体和新闻创意资产、消费者公关推广以及在斯坦福桥和阿提哈德体育场的赞助活动。
运营影响
  • The campaign was successful in creating a buzz around the start of the new season of the Barclays FA Women’s Super League. It effectively highlighted the commitment Barclays and The FA have made to make football accessible to all girls in schools by 2024. The campaign was activated with consumer PR outreach and sponsorship activations at Stamford Bridge and the Etihad Stadium, which received record-breaking audiences during the season-opening weekend. The film and the creative assets across OOH and in the press with the SUN UK effectively reached a wide audience, inspiring young girls to participate in football.

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