Banco de Crédito del Perú 通过一键交叉销售实现数字销售额 15 倍增长
技术
- 网络安全和隐私 - 身份认证管理
适用行业
- 设备与机械
- 金融与保险
适用功能
- 采购
- 销售与市场营销
用例
- 篡改检测
- 基于使用的保险
服务
- 云规划/设计/实施服务
- 测试与认证
关于客户
Banco de Crédito del Perú (BCP) 是一家在秘鲁提供综合金融服务的银行机构。它在该国成立已超过 127 年，为超过 1300 万客户提供服务。 BCP 希望通过增加数字销售和交叉销售机会来扩大秘鲁金融市场的规模并提高其竞争力。
挑战
Banco de Crédito del Perú (BCP) 希望增加秘鲁金融市场的交叉销售机会和数字销售。他们面临的挑战是让客户的购买流程变得更加轻松，并减少保险购买流程中表格造成的摩擦。
解决方案
BCP 实施了“一键交叉销售”项目，使客户只需单击一下即可购买产品。他们使用 Google Cloud 的工具（包括 Cloud Functions、Pub/Sub、BigQuery 和 Cloud Scheduler）来开发架构并与现有系统集成。该解决方案利用 cookie 来识别客户并将其链接到云中的倾向模型，从而无需购买意向表。该银行的渠道验证潜在客户并提供所需的产品，确保客户数据的安全。
运营影响
数量效益
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