B&H Photo Enhances Mobile App Performance with Apteligent
公司规模
1,000+
地区
- America
国家
- United States
产品
- Apteligent Mobile Application Intelligence
技术栈
- Mobile Application Development
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
技术
- 应用基础设施与中间件 - API 集成与管理
适用行业
- 零售
适用功能
- 商业运营
- 销售与市场营销
用例
- 零售店自动化
服务
- 软件设计与工程服务
关于客户
B&H Photo opened its original storefront in 1973 and has since grown from a small photography shop in Manhattan’s Financial District to a major supplier of photo, video, and audio equipment. The company has a reputation for its extensive inventory and intelligent conversation about photography. B&H has expanded to meet its customers’ needs with showrooms, classes, educational and social media, and more. The company has been a technology leader, offering online ordering and mobile applications since 2009. These mobile apps have been well embraced by the market, with more than 250,000 downloads per year, and mobile revenue growing substantially each year.
挑战
B&H Photo, a major supplier of photo, video, and audio equipment, has been a technology leader in the retail industry, offering online ordering and mobile applications since 2009. However, with the increasing importance of mobile users, the company faced challenges in maintaining the quality and performance of its mobile apps. Customers generally did not report app flaws and crashes, leaving the IT team operating in the dark. Certain key APIs were experiencing slow performance, but the exact cause of these issues was difficult to ascertain. This resulted in increased latency and potentially alienated customers. The company was dedicating crucial development talent to deciphering these app issues, instead of focusing on innovation and new features.
解决方案
To proactively untangle and correct these problems, B&H evaluated and implemented Mobile Application Intelligence from Apteligent. This solution provided a unified interface for crash and error monitoring, breadcrumbs technology, and proven scalability to support B&H’s massive user base. It also ensured clear ownership of data, mobile benchmarks, and a focus on mobile innovation and customer support. With Apteligent, B&H was able to track API performance and eliminate performance-draining bottlenecks. The technical team could interact with users in real-time to pinpoint issues, reducing the overall number of app failures.
运营影响
数量效益
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