Autoweek 与 Marfeel 合作进行移动网站优化
公司规模
1,000+
地区
- America
国家
- United States
产品
- Marfeel's One Ad Per Page model
技术栈
- Google’s PageSpeed Insights tool
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Revenue Growth
技术
- 平台即服务 (PaaS) - 连接平台
适用行业
- 汽车
适用功能
- 销售与市场营销
服务
- 系统集成
关于客户
《汽车周刊》是汽车文化领域的领先刊物，被誉为“汽车文化的创纪录刊物”。它专注于人们主动选择的汽车体验，例如赛车、越野、赛道日、巡航和深夜扳手会议。《汽车周刊》的读者群多元化且受过良好教育，平均年龄为 48 岁，其中男性占 78%，女性占 22%。该杂志由 Crain Communications 所有，该公司在全球 13 个地区管理着 54 个行业领先品牌。
挑战
Autoweek 是汽车文化领域的领先刊物，在优化其移动网站方面面临挑战。主要考虑因素是速度，因为该公司旨在吸引新读者并吸引更多汽车文化受众。然而，作为其出版商组合中唯一的 B2C 杂志，Autoweek 对移动端的开发支持捉襟见肘。其创意需求与其 B2B 项目截然不同，而且该杂志没有内部资源专门用于缩短网站加载时间。Autoweek 移动网站的目标包括增加访问移动网站的读者数量、将加载时间缩短至 3 秒以下以降低跳出率，以及提高可用性以提供更流畅的读者体验。
解决方案
Autoweek 选择与 Marfeel 的“每页一个广告”模式合作。这意味着 Marfeel 将在提供其强大的技术解决方案的同时管理页面上的第二个广告位。Marfeel 解决方案提供了业界领先的性能、由专家花费数千小时精心打造的直观用户体验以及简单的自定义选项。该解决方案与 Autoweek 增加读者数量、减少加载时间和改善整体用户体验的目标完美契合。通过利用 Marfeel 的技术，Autoweek 能够充分优化其移动网站，更有效地覆盖目标受众。
运营影响
数量效益
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