Automated Data Provision for the Austrian National Tourist Office
公司规模
1,000+
地区
- Europe
国家
- Austria
产品
- Adverity Datatap
技术栈
- Google Analytics
- Sprinklr
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Digital Expertise
- Productivity Improvements
技术
- 平台即服务 (PaaS) - 数据管理平台
适用功能
- 销售与市场营销
服务
- 数据科学服务
关于客户
The Austrian National Tourist Office is a worldwide network of tourism experts committed to supporting and improving Austria's attractiveness as a tourist destination. One of the organization's primary goals is to power the most promising tourism markets with innovative and contemporary marketing. Another crucial goal is to create partnerships with Austrian tourism companies and tap into relevant networks. Data-driven marketing is an integral cornerstone of the tourist office's agenda, with goals ranging from building awareness to increasing hotel bookings.
挑战
The Austrian National Tourist Office was facing the challenge of managing large amounts of data from internal and third-party sources, especially while overseeing multiple international marketing campaigns simultaneously. The existing IT infrastructure was decentralized and designed for evaluating financial data, which was not suitable for the dynamic marketing landscape. The data collection and transformation process was manual and time-consuming, involving extraction of data from Google Analytics and the social media management tool Sprinklr, and then pasting relevant numbers into spreadsheets to derive useful information.
解决方案
The Austrian National Tourist Office introduced an efficient data aggregation process with Adverity Datatap to overcome the challenge of managing large amounts of data. Adverity eliminated the most significant pain points during the trial period, demonstrating the advantages of automated and reliable data aggregation. The company can now efficiently analyze cross-channel data according to predefined criteria and benchmarks, significantly reducing manual efforts and repetitive tasks. All data is now collected and harmonized automatically according to unified schemas, which facilitates analytical processes across all platforms, campaigns, and countries. Marketing reports can be created quicker than ever before and effortlessly distributed to internal and external partners.
运营影响
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