Autodesk Successfully Transforms its Revenue Model Using Denodo Data Virtualization
公司规模
1,000+
地区
- America
国家
- United States
产品
- Denodo Platform
- AutoCAD
- Autodesk Software
技术栈
- Data Virtualization
- ETL
- Kafka
实施规模
- Enterprise-wide Deployment
影响指标
- Digital Expertise
- Productivity Improvements
- Revenue Growth
技术
- 分析与建模 - 数据即服务
- 平台即服务 (PaaS) - 数据管理平台
适用功能
- 商业运营
用例
- 质量预测分析
- 过程控制与优化
服务
- 数据科学服务
- 系统集成
关于客户
Autodesk is a leader in 3D design, engineering, and entertainment software. Since its introduction of AutoCAD software in 1982, Autodesk continues to develop the broadest portfolio of 3D software for global markets. Customers across manufacturing, architecture, building, construction, and media and entertainment industries, use Autodesk software to design, visualize, and simulate their ideas before they are built or created. Considering the changing patterns in software consumption, the company decided to transform its revenue model from a conventional perpetual licensing to a more modern subscription-based licensing model to increase profits and propel growth.
挑战
Autodesk, a leader in 3D design, engineering, and entertainment software, decided to transform its revenue model from a conventional perpetual licensing to a more modern subscription-based licensing model to increase profits and propel growth. However, Autodesk's existing Business Intelligence (BI) system could not support this critical change to the revenue model. The transition impacted the finance department's ability to track subscriptions, renewals, and payments, and the BI system, which included an operational data warehouse, could not meet the demands of the business stakeholders, who increasingly required both high quality and timely data. Autodesk quickly decided that an evolution to an agile BI 2.0 architecture was necessary with a logical data warehouse at its core.
解决方案
Autodesk implemented a logical data warehouse using the Denodo Platform for data virtualization to address the change in their revenue model. At Autodesk, data originated from multiple and disparate data sources that included OLTP, flat files, geospatial data, streaming data from social media, and web logs. The traditional integration systems included ETL for batch processing of data from relational databases and Kafka (CSE) for integrating streaming data. Also, Autodesk had an enterprise data lake, which housed data from several big data sources such as Spark and Scala, while the OLTP and Geospatial data was ETL-d and stored in an operational data warehouse. The Denodo Platform for data virtualization was first introduced to Autodesk's Finance department, who used it to track subscriptions, renewals, and payments. Data virtualization helped to abstract the financial data from their business users without them having to touch or transform any of the physical data.
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