Auto Trader 的数字化转型之旅:利用数据取得成功
技术
- 分析与建模 - 机器学习
- 功能应用 - 仓库管理系统 (WMS)
适用行业
- 汽车
- 零售
适用功能
- 销售与市场营销
- 仓库和库存管理
用例
- 拣选/分拣/定位
- 零售店自动化
服务
- 云规划/设计/实施服务
- 培训
关于客户
Auto Trader 是英国最大的数字汽车市场,为内部团队以及外部零售商和消费者提供服务。他们从各种来源生成大量数据,并希望利用这些数据做出更好的决策。
挑战
Auto Trader 需要对其技术堆栈进行现代化改造、集中数据并提供对可信指标的自助访问,以便使关键利益相关者能够做出数据驱动的决策。
解决方案
Auto Trader 使用 BigQuery、Databricks、Looker 等工具构建了现代多云数据架构。该架构允许组织内不同角色进行可扩展、可信、自助数据访问。
运营影响
数量效益
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