实例探究 > Attraqt:利用 Google Cloud 彻底改变在线购物

Attraqt:利用 Google Cloud 彻底改变在线购物

技术
  • 基础设施即服务 (IaaS) - 云存储服务
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 消费品
  • 零售
适用功能
  • 采购
  • 销售与市场营销
用例
  • 实时定位系统 (RTLS)
  • 资产跟踪
服务
  • 云规划/设计/实施服务
关于客户
Attraqt 为 300 多家客户提供服务,其中包括零售和消费品行业的知名国际品牌。他们的客户依靠 Attraqt 来优化在线购物体验并提高转化率。
挑战
Attraqt 面临的挑战是建立一个可扩展的平台,能够满足 300 多个客户的流量需求,并支持销售季节的流量高峰。
解决方案
Attraqt 与 Google Cloud 合作,利用其 AI 功能和托管服务构建 Experience Orchestrator (XO) 平台。他们使用 Google Kubernetes Engine、Pub/Sub、Dataproc、Dataflow、BigQuery 和 Cloud Bigtable 创建可扩展且高效的基础设施。
运营影响
  • The partnership with Google Cloud has enabled Attraqt to deliver cutting-edge AI capabilities and scale to meet the traffic demands created by its clients. The company has managed to differentiate itself from its competitors by helping well-known retailers understand what makes their ecommerce journeys work and how to improve them, thereby increasing their customer order values and conversion rates. The use of Google Cloud-managed services has allowed the XO team to focus on product development and innovation. Furthermore, Attraqt's clients can access all the data brought together by Attraqt through BigQuery, with connectors that are native to Google. The company is now looking forward to expanding to new markets across Europe and North America.

数量效益
  • Handled traffic spikes smoothly, serving 2.9 billion requests over a five-day shopping peak.

  • 100% uninterrupted service over peak trading periods.

  • Managed to triple the volume of prediction requests per second from 600 to 2,000 during the sales season.

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