Asure 利用数据科学与 Domo 合作寻找完美客户
公司规模
130
地区
- America
国家
- United States
产品
- Domo Data Science Suite
技术栈
- Salesforce
- DealHub
- NetSuite
- Concur
- Rockettrip
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Revenue Growth
技术
- 分析与建模 - 预测分析
适用行业
- Software
适用功能
- 销售与市场营销
用例
- 质量预测分析
服务
- 数据科学服务
关于客户
Asure Software 为 60,000 多家小企业主提供人力资本管理 (HCM) 软件，帮助他们利用数据推动增长。作为 Domo 的客户，Asure 踏上了自己的数据之旅，以开发其新兴的数据科学能力。该公司旨在通过全面、全方位地了解每位客户，以减少客户流失，从而更好地了解客户健康状况。它还希望提高预测准确性，并能够更好地识别和转化潜在客户。该公司每月跟踪每位客户的 400 多个数据点，总计约 50 万条记录。
挑战
Asure Software 是一家为小型企业提供人力资本管理 (HCM) 软件的供应商，该公司希望增强其数据科学能力，以便更好地了解客户健康状况、提高预测准确性，并更有效地识别和转化潜在客户。该公司的目标是全面、全方位地了解每个客户，以减少客户流失。然而，该公司在管理和集成来自各种来源的数据方面面临挑战，包括其 CRM Salesforce、用于报价创建的 DealHub、用于将交易集成到其 ERP NetSuite 的 Deal Software Integration 平台、用于费用的 Concur、用于差旅费用游戏化的 Rockettrip 以及基于 Excel 的企业绩效管理工具。该公司还使用来自 Dun & Bradstreet 的外部数据、客户使用数据、宏观经济数据以及来自社交网络和 Zendesk 的客户情绪数据。
解决方案
Asure Software 使用 Domo 创建主数据集，以支持其数据科学工作并实现其目标。主数据集包括来自其不同系统和外部数据源的数据。该公司每月跟踪每个客户 400 多个数据点，总共约有 50 万条记录。所有这些数据都集成在 Domo 中，将数据移动到 Domo 的过程高效且经济高效。主数据集构建完成后，Asure 与 Domo 合作，为其目标和业务找到正确的方法。Domo 数据科学团队深入研究了 Asure 的数据、数据来源、数据的使用方式，然后就应使用哪种类型的模型提出了建议。
运营影响
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