App DuJour：缩小当地食品企业和美食家之间的差距
技术
- 平台即服务 (PaaS) - 应用开发平台
- 传感器 - 全球定位系统
适用行业
- 水泥
- 食品与饮料
适用功能
- 产品研发
- 销售与市场营销
用例
- 现场人员安全管理
- 时间敏感网络
服务
- 培训
关于客户
App DuJour 的客户有双重：当地食品企业和美食家。当地的食品企业包括餐馆、熟食店和餐车。这些企业正在寻找一种高效且经济高效的方式来接触新客户和现有客户，突出他们的菜肴，并避免日常运营受到干扰。美食家是对美食、文化和当地企业充满热情的人。他们通常是特定菜肴或美食的爱好者，并且有特定的饮食偏好。他们可能是寻求新美食体验的当地人，也可能是想要尝试当地美食的外地人。他们重视个性化的推荐，这些推荐会考虑到他们的食物偏好以及氛围、服务和着装等其他因素。
挑战
App DuJour 的创始人 Sharifa 发现了当地食品企业难以与潜在客户建立联系的市场空白。面临的挑战是，小型企业发现很难高效且经济高效地接触新客户和现有客户。传统的社交媒体帖子常常迷失在不断刷新的时间线海洋中，使得企业很难突出他们的菜肴。此外，顾客发现很难找到他们渴望的特定菜肴或美食，尤其是当他们出城或想尝试新事物时。 Sharifa 设想了一款可以根据地点和食物偏好整合当地菜肴的应用程序，但她缺乏构建它的技术知识。此外，她还面临着在没有资金的情况下构建应用程序的挑战。
解决方案
Sharifa 的解决方案是 App DuJour，该应用程序旨在根据本地食品企业与美食家的位置和食物偏好将他们联系起来。为了克服技术知识和资金的缺乏，Sharifa 组建了一个网络开发人员团队，并使用无代码工具来构建该应用程序。她使用了 Bubble，这是一个用户友好且直观的平台，使她能够与团队一起构建并传达她的愿景。该团队使用论坛作为额外资源，并在七个月内构建了 App DuJour 的第一次迭代。该应用程序为两类人服务——企业和客户——他们有共同的兴趣但有不同的需求。对于顾客来说，该应用程序提供个性化视图，考虑到特色食品、过敏、氛围、服务和着装。对于企业来说，该应用程序提供了一种在不中断日常运营的情况下突出显示其菜肴的方法。
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