Infobip > 实例探究 > Anghami:利用 WhatsApp Business API 彻底改变艺术家的参与度

Anghami:利用 WhatsApp Business API 彻底改变艺术家的参与度

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技术
  • 网络与连接 - 5G
  • 平台即服务 (PaaS) - 应用开发平台
适用功能
  • 产品研发
用例
  • 时间敏感网络
服务
  • 系统集成
关于客户
Anghami 是中东和北非排名第一的数字音乐平台,每天拥有 7000 万音乐爱好者。他们为订阅者提供无限制、无广告的音乐,并拥有超过 3000 万首歌曲的庞大音乐目录。
挑战
像 Anghami 这样的音乐流媒体服务需要一种可靠且高效的通信方法来衡量和跟踪与音乐艺术家的互动。
解决方案
Anghami 实施了 WhatsApp Business API,用于与艺术家进行双向互动,提供统一且高效的沟通和参与方式。
运营影响
  • The implementation of the WhatsApp Business API significantly improved Anghami's artist engagement and made campaigns easier to create and implement. For instance, at the end of 2019, Anghami was able to send each artist their individual musical milestones for the year using WhatsApp's automation features. This was accomplished in just 16 hours through a single channel, a feat that was previously unachievable. The success of this initiative was evident in the 25% engagement rate within the first hour, with many artists sharing their Anghami milestones on social media platforms like Instagram and Facebook. The company plans to further leverage this tool to engage subscribers and other listeners with personalized messages about new music from their favorite artists and popular playlists within the Anghami community.
数量效益
  • 265% higher engagement on WhatsApp than email, up from 8.91% to 32.53%
  • 97% decrease in response time on WhatsApp compared to email: 4.5 minutes instead of 140 minutes
  • 45% easier to launch campaigns on WhatsApp than email: No Front-End development needed and fewer teams involved (Copy, Design and Back-End)

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