人工智能驱动的潜在客户资格提高了日落世界度假村的预订量
适用行业
- 建筑物
- 海洋与航运
适用功能
- 销售与市场营销
用例
- 人员跟踪与监控
- 时间敏感网络
关于客户
Sunset World 是里维埃拉玛雅和坎昆优质、实惠度假的领先提供商。该公司在墨西哥经营六个度假村和多个旅游服务品牌。它提供分时度假计划“日落俱乐部”，为其会员提供增强的奢华体验。该公司的营销活动横跨两大洲，其提供低成本度假套餐或旅行赠品的促销活动每周可产生多达一百万个潜在客户。日落世界致力于为客人提供卓越的体验，从他们第一次与公司互动到他们在度假村及其他地方的住宿。
挑战
Sunset World 是墨西哥领先的度假提供商，面临着每周获得多达 100 万个潜在客户资格、增加预订量、重新吸引长期会员以及将一次性度假村客人转变为 Sunset Club 会员的挑战。该公司的促销活动产生了大量潜在客户，但难以有效管理和吸引。从营销自动化程序发送通用电子邮件的传统方法不够主动。此外，对这些线索的延迟响应往往会导致潜在客户忘记他们对 Sunset World 服务的兴趣。该公司需要一种能够快速有效地与客户互动的解决方案，让他们在与销售或预订代理互动之前了解所提供的产品并激发他们的兴趣。
解决方案
Sunset World 采用了 Conversica 的人工智能自动销售助理 Jennifer Wright 来应对他们的销售线索管理挑战。 Jennifer 在 Conversica 人工智能技术的支持下，能够在无需人工干预的情况下确定潜在客户资格、响应请求、回答问题并提供更多信息。她评估了潜在客户的兴趣，确定了他们发言的最佳人数和时间，然后将其转交给日落世界销售或预订人员。詹妮弗还在重新吸引一段时间没有访问日落世界酒店的会员方面发挥了关键作用，向他们伸出援手并向他们通报新服务。她还联系了购买了度假套餐但未参观该酒店的非会员，提供了让他们的旅行更轻松的方法。此外，Jennifer 确保对填写入住后调查的客户的任何重大投诉做出快速回应，并在 24 小时内到达他们。
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