Affiliate Marketing Company Uses Anodot to Proactively Manage 1000S of Fast-Moving Accounts
公司规模
Large Corporate
产品
- Anodot
技术栈
- Real-time analysis
实施规模
- Enterprise-wide Deployment
影响指标
- Revenue Growth
- Customer Satisfaction
技术
- 分析与建模 - 实时分析
适用行业
- 零售
适用功能
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
服务
- 数据科学服务
关于客户
The customer is an affiliate marketing company that has been in operation for over 15 years. They market health, fitness, and beauty products, with a focus on supplements. The company works with a limited number of products but offers between 30-80 percent commission per sale, which is considered high in the affiliate industry. They support affiliates through lifetime cookies, ensuring a sale can be attributed to a member's site no matter how long after the customer's initial visit. The company has over 24,000 active affiliates in its network and pays an average commission of 30-80% per offer. The company emphasizes personalized service and technical support, assigning each affiliate a mentor to help them create their website and blog, promote their brands, and build a following.
挑战
The company, an affiliate network with over 200,000 members, was struggling to monitor business and technical incidents that were impacting their bottom line. The dynamic nature of their marketplace and the extensive metrics they had to track made it difficult to monitor changes in real-time. Factors such as changes in search engine algorithms and third-party trends, as well as changes in affiliate accounts, could significantly impact their business. The tools they were using required them to set thresholds manually, which allowed time for incidents to escalate.
解决方案
The company implemented Anodot to monitor all their accounts and data in real-time and quickly diagnose changes in the marketplace. This allowed them to take a more proactive stance towards account management and technical support, building stronger relationships with their affiliates and partner brands. Anodot's real-time analysis meant that employees spent less time monitoring and could instead focus on serving their affiliates. The company was able to notice changes instantly and proactively address issues, rather than reacting to them. Anodot's autonomous monitoring of their metrics also freed up the team's time to focus on affiliate support.
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