Aerospike Accelerates Real-time Distribution of Online Shopper Data and Analytics for eXelate
公司规模
1,000+
地区
- America
- Europe
国家
- European Union
- United States
产品
- Aerospike real-time NoSQL database
- Aerospike with XDR
技术栈
- NoSQL databases
- Cross data center replication
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Digital Expertise
- Productivity Improvements
技术
- 分析与建模 - 大数据分析
- 应用基础设施与中间件 - 数据库管理和存储
- 基础设施即服务 (IaaS) - 云数据库
适用行业
- 电子商务
- Software
适用功能
- 商业运营
- 销售与市场营销
服务
- 软件设计与工程服务
- 系统集成
关于客户
eXelate enables digital marketers to make the right marketing decisions by providing data and insight on shoppers’ online purchase intent, household demographics, and likely behavior. To do so, the company collects directly measured online data from hundreds of websites and distribution partnerships with information leaders such as Nielsen, Nielsen Catalina, MasterCard Advisors, and Bizo, among others. Then eXelate uses the data to make online, offline, and custom modeled data sets actionable across 400 million online consumers worldwide. Today, eXelate uses the Aerospike real-time NoSQL database to process 2 TB of data per day and power over 60 billion transactions per month for 200+ publishers and marketers across multiple geographic regions.
挑战
Initially, eXelate relied on an in-house solution to manage the data pool and real-time delivery of the data and analytics that provide its customers with critical insights into understanding and leveraging consumer behavior. However, as the company’s business expanded, particularly in North America and Europe, eXelate required a more robust platform to ensure the speed, availability, and continuity on which its reputation is built. Several factors played into the decision. eXelate reviewed a number of NoSQL databases to address the company’s rapidly growing big data challenge. After conducting a thorough evaluation, eXelate chose the Aerospike real-time NoSQL database, which features cross data center replication, to handle data management and replication across its data centers.
解决方案
Today, the Aerospike database manages billions of objects, supports complex multi-master ring topologies, and enables fast and reliable synchronization across eXelate’s data centers in the United States and Europe. Central to the success of this deployment have been the efforts of the Aerospike support team. The Aerospike real-time NoSQL database, with its cross data center replication feature, was chosen to handle data management and replication across eXelate's data centers. This solution ensures the speed, availability, and continuity required for eXelate's operations. The database manages billions of objects and supports complex multi-master ring topologies, enabling fast and reliable synchronization across eXelate’s data centers in the United States and Europe.
运营影响
数量效益
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