Google Cloud Platform > 实例探究 > Adloox:利用 Google Cloud 增强数字广告效果

Adloox:利用 Google Cloud 增强数字广告效果

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技术
  • 基础设施即服务 (IaaS) - 云计算
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 水泥
  • 建筑与基础设施
适用功能
  • 设施管理
用例
  • 施工管理
  • 欺诈识别
服务
  • 云规划/设计/实施服务
关于客户
Adloox 是一个广告验证和洞察平台,可帮助广告商和媒体机构最大限度地提高其数字营销活动的效果。
挑战
数字广告行业的品牌面临着流量欺诈、交付和报告缺乏透明度以及跟踪真实投资回报率等挑战。
解决方案
Adloox 提供了一个一体化平台,通过衡量广告效果、检测和过滤欺诈流量以及确保广告在品牌安全的环境中投放来应对这些挑战。
运营影响
  • The migration to Google Cloud has significantly improved Adloox's operational efficiency. The company now has a more flexible and reliable infrastructure that can automatically scale to meet demand during peak traffic times. This has eliminated the need for constant over-provisioning and monitoring of its infrastructure. The use of BigQuery has enabled Adloox to provide clients with new and enhanced analysis tools. Clients can now create reports on the platform based on three, six, or twelve months of data in under ten seconds. This has allowed Adloox to deliver insights that previously it wouldn't have had the processing power to calculate, and it's ready almost immediately. The migration has also freed up the team to focus on development, helping them launch the new version of their platform faster.
数量效益
  • Reduced batch processing times by 50%, making up-to-date data available faster
  • Managed to provide on-demand reports for clients in seconds with BigQuery
  • Reduced DevOps load by 40% due to managed services

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