Iris > 实例探究 > 释放创意信心：阿迪达斯的团队模式活动

释放创意信心：阿迪达斯的团队模式活动

适用功能

关于客户

客户阿迪达斯是一家专注于鞋类和服装的知名运动品牌。他们在足球市场上拥有强大的影响力，希望通过强调创意自信的力量来与观众建立联系。

挑战

为了推出新的“团队模式”鞋类包，阿迪达斯希望制作一个电影系列，展示足球观众对其创造力的信心。

解决方案

解决方案是制作一个电影系列，将目标受众（即“创作者”）置于活动的中心。影片鼓励创作者借助阿迪达斯战靴应对比赛和生活中的挑战。

运营影响

The operational result of this campaign was a shift in Adidas' approach to marketing. Instead of following the traditional path, Adidas placed their target audience, the 'Creators', at the heart of the campaign. This approach not only highlighted the new 'Team Mode' footwear pack but also empowered the 'Creators' to confront any challenges they face with the creativity that Adidas boots can help them unlock. The film series served as a platform for the 'Creators' to showcase their creativity and confidence, reinforcing the message that with Adidas, they’ve got any challenge covered. This innovative approach to marketing helped Adidas connect with their target audience on a deeper level, fostering a sense of community and shared values.