Iris > 实例探究 > 阿迪达斯#BETHEDIFFERENCE:寻找世界上最好的游戏改变者和组织者

阿迪达斯#BETHEDIFFERENCE:寻找世界上最好的游戏改变者和组织者

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适用行业
  • 城市与自治市
关于客户
挑战
阿迪达斯希望通过 #BETHEDIFFERENCE 锦标赛找到世界上最好的比赛改变者和组织者
解决方案
阿迪达斯在曼谷、吉隆坡和雅加达举办了 2v2 足球锦标赛
运营影响
  • The #BETHEDIFFERENCE tournaments were a success in terms of both participation and PR coverage. The experiential marketing strategy adopted by Adidas helped the company engage with football enthusiasts in a unique and exciting way. The tournaments created a buzz around the brand and its association with football, particularly in Asia. The use of social media and influencers helped the company reach a wider audience and generate substantial PR coverage. The tournaments were not just about identifying talent but also about creating an experience that participants and spectators would associate with the Adidas brand. This initiative helped Adidas strengthen its brand image and position itself as a key player in the world of football.
数量效益
  • The tournaments attracted 1000 event participants
  • The initiative generated $120K in PR coverage

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